Welcome to BetterCloser!

My goal here is to build a community of B2B sales professionals discussing the best practices in social selling and competitive intelligence.


I'm also the Chief Sales Officer over at Kaleidico. So, I do this stuff for a living. Time to Sell!

10 Principles for B2B Sales

March 1, 2010

I’m continually amazed at how many B2B sales folks are not yet making social media a serious part of their sales process. Half of those people are apprehensive about trying something new and the other half believe it will be a big waste of time.
My hope is that following these 10 simple principles will get [...]

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Competitive Intelligence 2.0, The Social Media Monitoring Advantage

February 23, 2010

Competitive intelligence 2.0 is just the latest benefactor of Web 2.0 technology. As with other genres tagging on the 2.0 moniker competitive intelligence is getting a face-lift because of this open and interoperable tech philosophy. Your opportunity is to take advantage of the advantage before your competitor does.
Competitive Intelligence is Business
There is really few things [...]

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Sometimes You Get to Do Something Really Important…

February 23, 2010

Image by wmrice via Flickr

Most of us spend every day doing things that we think are really important.
We go to meetings, we try to hit our sales numbers, we analyze our reports, we try to make it home in time to have dinner with the family. However, occasionally you get to actually do something that [...]

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Social Media, Monitoring for Fun and Profit

February 16, 2010

Social media and social networking has spent its first few years as a tool of fun. We connect with friends, we talk about jaunts to the coffee shop, and we do a little verbal jousting. But, now people are getting serious. Fortune 500 companies are seeing opportunity and jumping in and making big splashes. This [...]

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Book Review: Putting the Public Back in Public Relations

February 15, 2010

As I await Brian Solis’ next book, Engage I thought I would pull Putting the Public Back in Public Relations off the shelf. I must say it’s a great re-read. But, what really made me want to review the book here was when I spotted this blog post highlighting:
“39% of those surveyed said they did [...]

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Social Media Monitoring, Tracking Investor Sentiment on Twitter

February 9, 2010

Investor sentiment is a big deal to publicly traded companies. Unfortunately, it can be very difficult to know what your investors are thinking by simply watching the ticker. Social media and social networking can be a great way to monitor this very important measure of investor relations.
Financial Blogs
Blogs are now the old guys on the [...]

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