This probably sounds crazy coming from a mortgage CRM provider. Sure we sell a great mortgage lead management software complete with more bells and whistles than you can imagine.
BUT, here is the dirty little secret of successful Internet mortgage originators: K.I.S.S., measure, adjust, repeat.
That is the topic of my guest post over at Lead Critic. If he is not in your daily reading already you should add it. No blog gets you closer to being an insider in the Internet lead generation business.
Enjoy the post and be careful not to let your need for complexity grind up good customers and more loan production.
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