If you assessing your lead buying and optimization strategy for 2007. Consider Joey Liner’s (Doublepositive) analysis of good mortgage leads.
He builds a good case for considering more than just cost per funded loan in your strategy. The combination of sales frustration, lost opportunity cost, and challenges in managing these weaker leads will drag on your production levels. The results are sure to crush the profitability of the more and cheaper leads strategy.
Technorati Tags:
lead buying, lead generation, lead price, lead quality, doublepositive
Join me inside the Third Tribe community.
Weekly seminars and live Q&A with Internet marketing experts. 2000+ community members ready to support and help you.
It's been my best marketing 2010 investment.
For $47/month, why wouldn't you try it?
Connect with me directly: On Twitter (@billrice) or on Linkedin.
Want more information about Kaleidico's lead management software or services visit www.kaleidico.com.
Comments on this entry are closed.