Comments on: Lead Quality Decline or Market Change?

By: Christopher Huntley

Christopher Huntley — Fri, 10 Apr 2009 21:27:36 +0000

I just starting purchasing leads in 2008, so I cannot comment on the difference before and after Aug. 2007. However, I can speak for the conditions after this date and tell you that I have tried about 5 different lead companies, with terrible closing ratios for all of them. There is no substitute for self generated leads, like from a blog, or of course, referral.

By: Ed Hinerman

Ed Hinerman — Thu, 13 Dec 2007 00:29:36 +0000

I see where you are going with your graph. Unfortunately the dates aren’t readable, even with my magnifying glass, and I can’t see what happened in December 06 and January 07 that made my leads to app ratio so abominable. The truth is that I didn’t see any discernible difference in quality with my current source in the August time frame. Not saying you’re not on the right track, because I agree that is has to be market, consumer or methodology.

By: Insureman

Insureman — Thu, 13 Dec 2007 00:03:50 +0000

We have seen the same trend however the bounce back has yet to occur