Lead Nurturing or Backing Up Relationships?

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Image by jon.swanson via Flickr

I’m not sure lead nurturing (a current favorite buzz term in the lead management world) is equivalent to nurturing a personal relationship. However, I think there are sales lessons to be learned from thinking about how we grow and maintain personal relationships.

That’s why I want to introduce you to a thinker on a lot of important things–Jon Swanson (@jnswanson), the social media chaplain.

His backing up relationships post caught my eye. It hasn’t gotten many comments, but I am deeply interested in what people do or think they should do to “back up their relationships.” Stop by and leave a comment.

I think you will be a better sales person by thinking through (and implementing) this concept.

Related posts:

  1. SOBCon is about Relationships
  2. Lead Nurturing and Bite-Size Content
About Bill Rice

Writer, Speaker, Social Selling, Lead Generation

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