Internet leads can be a frustrating discussion for many in the mortgage business. It is almost a love/hate discussion. We know so many prospective borrowers are starting here (upwards of 70%), but most have not been successful in consistently buying and converting them.
I contend the problem is one part perception and attitude and two parts process. To build or scale and idea you need passion and a repeatable process. Everything else falls into line after that.
To that end I thought I would help out a bit. I expect you to add the passion, it is about your success after all. However, I am going to give you the framework for a repeatable process in Internet lead buying and lead management. Take a look at my 10 part series on Internet lead buying and sales processes, guest posted on leadcritic.com.
Tags: lead buying, Internet leads, lead management
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