How can you effective monetize your aged Internet leads?
Resell them to lead providers or lenders? No. CALL THEM!
Jason Kort, of SoftVu, does a very interesting LeadCritic guest post on "The Truth about Aged Leads." Turns out in their 4 year market study that 58% to 76% of borrowers are still looking for a loan–after they have been discarded as "aged."
Lead nurturing has always been a money maker. In this market it is going to be the difference between success and failure.
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