Comments on: How do I increase conversion on Internet leads?

By: LeadCritic

LeadCritic — Wed, 05 Dec 2007 14:46:08 +0000

Great post Bill,
It really is all about speed and persistence (or diligence). I have heard so many brokers say I can’t close leads and then to find out they called the twice. It is not about being rude and annoying ,but it is more about being respectfully persistent.

By: Charles Henderson

Charles Henderson — Wed, 26 Sep 2007 00:38:13 +0000

Where can I find reliable automotive lead conversion data for Internet/Email, Walk-in/Fresh-up and Phone-up opportunities? I’d like to benchmark our stores with data from a reliable sources, i.e. NADA, etc

By: Bill Rice

Bill Rice — Sun, 13 Aug 2006 17:59:21 +0000

Bob, you are correct response time is one of the three top factors in lead conversion. I have outlined these three factors as: Time Delays, Lead-to-Sales Matching, and Non-response. No doubt your affiliation with LeadAlarm focuses your perspective on that time delay from customer inquiry to initial response, but it is just as critical to make sure that the lead gets followed up with and tracked from that initial call to closing. This is particularily important because as much as we all want to be one call closers your statistics will show you that actually most leads close on the 5-7th contact not the first, particularly when it is on a cell phone without any resources like credit report, product tables, and rates sheets at your disposal to communicate a pre-qual offer.

By: Bob

Bob — Sun, 13 Aug 2006 06:47:49 +0000

I have found a direct correlation between response time and increased conversion rate. I receive leads through email and LeadAlarm.com has helped me respond to the lead quickly. As soon as I receive the email lead from one of my lead vendors, LeadAlarm calls my cell phone and reads the lead out loud, and then all I have to do is click 1 on my phone to call that lead.