Getting New Clients is Easy, Keeping Clients Makes You Rich

Tattooing Client

Tattooing Client

This might seem an odd statement coming from someone that writes a lot about sales, but it’s true.

Getting New Clients is Easy, Keeping Clients Makes You Rich

I think too often we forget this.

It came and smacked me in the face as I read through an old classic–Confessions of an Advertising Man (affiliate link). If you’ve never read this book you should get a copy.

He has a chapter on How to Keep Clients that was the inspiration for this short, but important epiphany I wanted to share with you today.

In fact, I think it is so important I am going to write my own version and give it to you in an eBook soon.

Do you have any words of wisdom on keeping clients? Add them in the comments below and I’ll include (and of course give full attribution and link) in the final version.

About Bill Rice

Writer, Speaker, Social Selling, Lead Generation

Do you have a quick question? Email me: bill@bettercloser.com

SHOULD WE CONNECT? About Bill Rice

  • Suzy

    Client relations is huge! I truly believe that the companies that grow and succeed do it off of client relations. Word of mouth gets you to a certain point, then marketing, sales, advertising and branding come in to play to take all those wonderful things that you have done to a larger audience. How do you develop client relations and keep clients? It is very simple. You act like a human. Call them, email them, check in, be responsive, do what you say you are going to do, and when you do it, tell them that you did it. Take them out for a treat, acknowledge their staff and be involved in their industry. I think I’ll write a blog about it myself, :-) Suzy @ Bella Verde Design

  • http://bettercloser.com Bill Rice

    I love it: “You act like a human.” It really is the easy stuff that keeps them, isn’t it?

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