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Sometimes You Get to Do Something Really Important…

February 23, 2010

Image by wmrice via Flickr

Most of us spend every day doing things that we think are really important.
We go to meetings, we try to hit our sales numbers, we analyze our reports, we try to make it home in time to have dinner with the family. However, occasionally you get to actually do something that [...]

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The Secret to Improving Contact Rates

June 9, 2009

The phrase, cold calling, tends to strike fear into the hearts of most business owners, particularly if you are not already trained in this form of marketing. It is an undeniably successful way of promoting a product or service, but it has many pitfalls. Namely, marketers struggle with contact rates, as well as the overall [...]

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The Basics of Setting Up PPC Marketing

June 5, 2009

When it comes to ROI and overall ease, PPC marketing is the choice of many businesses, both offline and online. However, there are a few pitfalls that can make this type of marketing a headache. By following some basic rules, you’ll be able to ensure that your next online marketing campaign is a success, no [...]

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Measuring Campaigns Effectiveness in Online Marketing

June 4, 2009

There are many different types of online marketing that you can utilize to promote your business or service, but that does not mean that all will be equally successful. If you are just getting started in online marketing, or you are looking for ways to maximize your marketing ROI, here are some basic tips to [...]

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A Morgan Stanley Eye View of The Market, Or…What, Me Worry?

August 7, 2008

I noticed two articles in the last 24 hours that when read separately are noteworthy, but when read together, become somewhat duplicitous. Early yesterday morning, Bloomberg had an article indicating that Morgan Stanley has decided to freeze thousands of home equity accounts within their portfolio. This is not wholly surprising, nor is it unprecedented. Other [...]

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The Mortgage Market is Soiled. You Better Have a Trust Strategy.

July 21, 2008

If you are a mortgage broker and you haven’t already figured this one out I will state it bluntly–no one trusts us! Sure there is an enormous amount of finger pointing going on. From Wall Street to Main Street everyone has an opinion on who got us here. Guess what? The customer thinks it was [...]

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