From the category archives:

Social Media

How to Win Over and Over Again

August 10, 2010

Too often we get trapped in the illusion that selling is an art form. This can be a dangerous notion if you let it become the fundamental premise of your sales philosophy. This has become even more dangerous with the advent of social media and networking. These new and potentially fertile grounds for sales leads [...]

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How to Use Social Media to Boost Your Sales

July 26, 2010

Really social media isn’t so different from the skills you use daily to sell. The anxiety comes with learning to use those skills in a new environment. For many of us in sales, technology beyond our cell phones and email is a bit intimidating. However, if you straight arm social media you are giving up [...]

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7 Reasons Social Media is for Sales Too

July 21, 2010

So, you’ve finally heard enough about social media. You’re to the point you actually think you might be missing something. You might even be hearing whisperings around the sales floor that this might be some of the top producers’ secret weapon to grab a few extra wins every month. I’m glad you took the initiative [...]

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Linkedin for Sales: Resume or Sales Letter?

May 17, 2010

When I browse through Linkedin I see tons of missed opportunity. Profile after profile looks like the tired old resume or curriculum vitae. This particularly saddens me when it’s a person that sells for a living. Here’s the problem with most people’s Linkedin profile and usage: You set it up because you’re on the hunt [...]

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Using Twitter Lists to Manage Your Social Selling

May 14, 2010

Are you using Twitter in your sales process? My guess is that many of you are. It’s hard isn’t it? You want thousands of followers to give you the sales leverage of large numbers, but you want to deliver a very personal experience to prospects and clients. My suggestion (secret)? Twitter Lists. I use Twitter [...]

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Google for Online Sales Prospecting

May 10, 2010

Web 2.0 has delivered an incredibly valuable resource to every sales person on the planet–a massive customer database. Think about it. Daily people (prospective customers) are creating profiles, indicating their preferences, discussing their pain, and describing their vision. Really, what’s left in the sales process? Connecting with them and building a trusted relationship. Actually, social [...]

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