From the category archives:

Social Media

Use Google Reader as Your PR Monitoring Tool

March 9, 2010

RSS and Google Reader can combine to be one of the few PR monitoring tools you ever need. The Google Reader does a great job of aggregating and organizing all of your RSS monitoring feeds. However, if you really want Google Reader to be a PR tool you need to learn a couple of advanced [...]

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Black Ops Social Media Marketing

March 4, 2010

Image by mr.smashy via Flickr

I just finished up the latest book in the Jason Bourne series, Bourne Deception. I love the action and intrigue of a good spy thriller. It pulls me back to my early days in the intelligence community…
Okay, maybe not quite the same–I never had to kill quite so many people to [...]

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Don’t Just Monitor Your Brand, Watch the Niche for Sales

March 3, 2010

Image by kvanhorn via Flickr

Monitoring your brand online and in social media has become a no brainer. However, if you are neglecting your niche keywords and competitor brands you are letting opportunity fall out of your sales funnel.
Here are a few examples of a great Michigan brand, Steelcase monitoring social media for sales:
A big name [...]

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What is Social Media Monitoring? 5 Steps to Listening Efficiently.

March 2, 2010

Social media monitoring should be a top priority on any corporate strategic agenda. This medium of communicating and marketing is surging at an unprecedented rate. What’s more it can be overwhelming if you simply jump in without any filters.
This begs the frustrating question most corporate executive are pondering: What is social media monitoring and why [...]

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Social Media, Monitoring for Fun and Profit

February 16, 2010

Social media and social networking has spent its first few years as a tool of fun. We connect with friends, we talk about jaunts to the coffee shop, and we do a little verbal jousting. But, now people are getting serious. Fortune 500 companies are seeing opportunity and jumping in and making big splashes. This [...]

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Using Twitter as a Powerful PR Toolkit

February 3, 2010

Twitter is a public relations professional’s dream or nightmare. It’s one of the simplest, but at the same time the most complicated of recent communication tools. This dichotomy has fueled much of the fear in the PR community. That’s why I thought I would give you a few simple tips to make Twitter a PR [...]

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