From the category archives:

Personal Branding

At Last! Your Shot at Becoming a Big Time Blogger.

March 16, 2010

One of the biggest myths in blogging is that if you write great content audiences will flock to you. Wrong. Remember the old adage, “if a tree falls in the forest and no one hears it…” That’s precisely what happens to a great blog without some promotion or visibility. Now you could hope on Twitter [...]

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Look Beyond Yourself for Success.

January 11, 2010

I think all the self-help books have a fundamental flaw. Most ask people to look in the wrong direction for success. In fact, they may even have us looking in a dangerous direction. How often have you heard: “Look deep inside,” “Start with the Man in the Mirror,” “Look to yourself.” I submit that the [...]

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Closing on the Big Deal – A Job

September 2, 2009

Probably some of the biggest deals you will ever close in sales are jobs. These important sales calls can yield enormous opportunities, to make more money and reach bigger goals. However, chances are you never even considered job hunting and landing part of your sales training. Here is a short guide to closing the big [...]

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Trying My First Facebook Fan Page for School Board Election Campaign

August 21, 2009

I really haven’t used Facebook all that much for business development or sales, but when I launched my campaign for Flat Rock, MI School Board I thought it was time to give it a try. Here are a few things I learned, which might be useful in future sales and business development efforts with Facebook: [...]

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American’s Growing Crisis of Truth–How Do You Protect Your Integrity?

December 15, 2008

This is a rare, but probably more frequent rant on Better Closer. Sure this is a blog about sales, but the crisis of trust and integrity that surrounds us is directly affecting yours and my sales. If you can’t trust mortgage brokers, investment bankers, Governors, former NASDAQ Chairman, how are consumers going to trust the [...]

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Personal Branding-Build Your Personal Brand in 5 Days

August 27, 2008

The Internet is quickly becoming the de facto authoritative source of record. It is your resume, your reputation, your credibility, and your performance. If you are interested in future success you had better own your namespace. That begins with personal branding and I am going to show you how to get a solid foundation with [...]

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