From the category archives:

Social Networking

Social Selling, It Works

April 22, 2010

Image by Getty Images via Daylife Social selling seems like a silly label to put on any sales concept. Any sales person’s natural reaction would be, “no kidding.” Many of your “fluff” meters just sounded the alarm. And my battle hardened sales folks reading this are about ready to move onto the next thing on [...]

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At Last! Your Shot at Becoming a Big Time Blogger.

March 16, 2010

One of the biggest myths in blogging is that if you write great content audiences will flock to you. Wrong. Remember the old adage, “if a tree falls in the forest and no one hears it…” That’s precisely what happens to a great blog without some promotion or visibility. Now you could hope on Twitter [...]

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Finally, We Can Hire People We Know

December 12, 2009

Here is a huge advantage of social media I hadn’t really thought about—hiring people you already know. Finding the right talent to fill out your team has always been one of the biggest challenges of making a business successful. I have always believed that most of that challenge is in the vetting of good talent. [...]

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FriendFeed Makes It Easy for Twitters to Join, But Are Sales Up?

May 6, 2009

Image via CrunchBase I have long used FriendFeed as my “friend” filtered news. It is less noisy than my RSS reader and I have been used it not to build an audience, but rather a living newspaper. Twitter on the other hand has always been my social selling tool. I mixed in personal and professional [...]

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Surviving or Escaping?

December 19, 2008

This is a discussion I have been having with a lot of my friends in the online lead generation and B2B sales. The survival attitude is definitely in the air. My theory? That is the number one killer of businesses. Back in in my Air Force days I went through SERE (Survival, Evasion, Resistance, and [...]

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Five People in The News and What They Can Teach Us About Sales–Election 2008 Edition

August 21, 2008

Watching people in the news allows us to evaluate individuals on the merits of how they present themselves, what they say, and what they are “selling”. People may not be selling a product or a service to an end user, some may actually be selling themselves. Because of this, we can garner important lessons for [...]

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