Is the Internet important to your local real estate or mortgage business? Apparently, the answer is a big–YES!
I know I already hear the comments:
“Bill, all my business is referral business.”
“Internet leads suck!”
“People on the Internet are only window shopping. They never buy anything.”
“Internet only works for the big National guys with lots of money.”
Well, I [...]

I remember growing up and my Dad always talking about his secret to fishing success. He would say, “Billy, the biggest and the best fishing is in these little private ponds.” He was on to something…Then, in 1999 Seth Godin wrote his seminal book “Permission Marketing” that touched off so many other innovative marketing mind [...]

If you are a mortgage broker you have certainly received the frequent call from pay per lead mortgage lead providers. They tout high quality, superior ROI, and dramatic growth; which all may be true, but only if fits your business. This type of marketing requires a specific understanding of the marketing used to generate the [...]

I will officially confess my affinity for productivity porn. I have read David Allen’s Getting Things Done and enjoy the pearls at 43Folders and LifeHacker. I have even been known to fill a few moleskins in my day. Luckily, I appear to be in good company with Marc Andreessen, whose modified GTD is closer to [...]

Social Media, Community, and Conversational Marketing is all the talk in tech circles. It is not just a geek topic. It should be effecting your mortgage business. Stop sending out handwritten fake personal notes and mindless email blasts to your clients.
Get personal, get real, and get social.
Chris Brogan, a social media mogul (wouldn’t you say [...]

I have been thinking about a resource like this for months. Being in the business of providing lead management software to hundreds of sales forces, I am constantly ask for resources on how to get the best out of lead management and build top performing sales teams. So, here it is the top 100 answers [...]

Is Lead Management Software important to mortgage loan officer success?
I think so. But, maybe you should ask Acceptance Mortgage…

By the way, notice they are growing, not contracting. Give them a call and see how important lead management is to their growth strategy.

Ah Ha! Got your attention. Believe it or not there might be a loan producing strategy in that headline. Two great pieces this morning on how specializing on niches in your mortgage and real estate businesses might be the down market strategy you have been looking for:

Real Estate agents serving dog-lovers, eco-friendly, and nudists 
Mortgage brokers [...]

This probably sounds crazy coming from a mortgage CRM provider. Sure we sell a great mortgage lead management software complete with more bells and whistles than you can imagine.
BUT, here is the dirty little secret of successful Internet mortgage originators: K.I.S.S., measure, adjust, repeat.
That is the topic of my guest post over at Lead Critic. [...]

My new favorite mortgage podcast is ZipSearch Radio! They start just a few weeks ago and have already put together several top notch shows on the mortgage market, mortgage leads, and now mortgage lead management.
Although they feature one of Kaleidico’s (my company) competitors during the show I encourage you to listen. Key points to listen [...]