I don’t think anyone disputes that we are now in a different mortgage market. The economy is shaky, buyers are nervous, and many prospects are not qualified for a variety of reasons. This makes effectively qualifying and nurturing leads more important than ever.
The Everyone Qualifies Market is Gone
During the real estate and mortgage refinance boom [...]

Often we feel like we have to be the expert to become successful and add value to clients. What if I told you that you could make a lot of money listening? The best do it everyday.Listening for ValueIf you want to be successful in marketing or sales you should be committed to a lifelong [...]

At no point in marketing history has it been so easy to own your market. If you have a product, service, or personal interest to offer and want to be the Internet leader in this space the path to success is relatively straight-forward. The strategy is really as simple as: If you want to be [...]

The visionaries behind The Cluetrain Manifesto prophetically summed up our current market opportunity in the first of 95 theses–”Markets are conversations.” The folks you want as customers are increasingly expecting conversations. Your challenge? Figure out how to make an introduction. And I am going to give you the secrets–step-by-step…Listen FirstSince markets are conversations, the nice [...]

Are you still fighting against using the Internet in your mortgage marketing plan? That stubbornness is most likely losing you new opportunities and even worse past clients. The facts are clear, up to 75% of borrowers go online to research their mortgage. And the current market, rate, and home value volatility is only going to [...]

Have you heard of Twitter? Chances are you haven’t, but everyday I see more and more loan officers and realtors pop into Twitterland. So, chances are your competitors have.
I may do a more complete post on what it is and how to use it effectively in your mortgage business and as a part of your [...]

As the market tightens and credit standards make it more difficult for borrowers to qualify your marketing needs to be fine tuned. This is no longer the days of everyone needs to refinance their mortgages for lower rates and better payments. This is a market centered around avoiding payment shocks, improving credit, securing equity, and [...]

Is the Internet important to your local real estate or mortgage business? Apparently, the answer is a big–YES!
I know I already hear the comments:
“Bill, all my business is referral business.”
“Internet leads suck!”
“People on the Internet are only window shopping. They never buy anything.”
“Internet only works for the big National guys with lots of money.”
Well, I [...]

I remember growing up and my Dad always talking about his secret to fishing success. He would say, “Billy, the biggest and the best fishing is in these little private ponds.” He was on to something…Then, in 1999 Seth Godin wrote his seminal book “Permission Marketing” that touched off so many other innovative marketing mind [...]

If you are a mortgage broker you have certainly received the frequent call from pay per lead mortgage lead providers. They tout high quality, superior ROI, and dramatic growth; which all may be true, but only if fits your business. This type of marketing requires a specific understanding of the marketing used to generate the [...]