The Internet is quickly becoming the de facto authoritative source of record. It is your resume, your reputation, your credibility, and your performance. If you are interested in future success you had better own your namespace. That begins with personal branding and I am going to show you how to get a solid foundation with [...]

Watching people in the news allows us to evaluate individuals on the merits of how they present themselves, what they say, and what they are “selling”. People may not be selling a product or a service to an end user, some may actually be selling themselves.
Because of this, we can garner important lessons for how [...]

I am amazed on two levels with the recent article I read, detailing General Motors plan to offer employee discount pricing. While this is certainly not new, nor original on GM’s part, it is disconcerting that America still allows this gimmick to work.
Let’s translate the real meaning of the phrase “employee discount pricing”. It actually [...]

The recent Federal Economic Stimulus package and now the more permanent Housing and Economic Recovery Act of 2008 is opening a whole spectrum of new people you can help. These programs are not simple for consumers to understand, but therein lies the opportunity. Put on your mortgage adviser hat and get to educating. [...]

Jeff Turner, a willing and able advocate of social media’s impact on sales production and the real estate business, brings it back into focus with his capstone quote at Inman’s Bloggers Connect conference–”You Engaging Others” or YEO.
There has been a ton of excitement and hyperbole around leveraging social media to bring floods of customers. Meanwhile, [...]

If you are a mortgage broker and you haven’t already figured this one out I will state it bluntly–no one trusts us! Sure there is an enormous amount of finger pointing going on. From Wall Street to Main Street everyone has an opinion on who got us here. Guess what? The customer thinks it was [...]

Customers in the research phase of any type of purchase are venerable, and they know it. This is why the person that helps and adds value during that time build a powerful loyalty. Real Estate Brokers are famous for this technique. They help people buy their dream home, which is always scary. During those hours [...]

I don’t think anyone disputes that we are now in a different mortgage market. The economy is shaky, buyers are nervous, and many prospects are not qualified for a variety of reasons. This makes effectively qualifying and nurturing leads more important than ever.
The Everyone Qualifies Market is Gone
During the real estate and mortgage refinance boom [...]

Often we feel like we have to be the expert to become successful and add value to clients. What if I told you that you could make a lot of money listening? The best do it everyday.Listening for ValueIf you want to be successful in marketing or sales you should be committed to a lifelong [...]

At no point in marketing history has it been so easy to own your market. If you have a product, service, or personal interest to offer and want to be the Internet leader in this space the path to success is relatively straight-forward. The strategy is really as simple as: If you want to be [...]