From the category archives:

Lead Generation

Developing Leads for Your Sales Pipeline

March 8, 2010

I came across one of the classic deadly myths of sales. It was in the form of a question on LinkedIn Answers. Let’s see if you can spot it:
What do you find works the best for developing leads? I am currently researching other ways to develop leads and eventually fill up my sales pipeline. I [...]

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Writing (Blogging) for Sales Conversion

August 18, 2009
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The rise of simple online publishing, like blogs and feverish social networking, like Twitter have made writing an increasing component of most sales processes. Unfortunately, most of us cut our sales teeth on the phone, not on paper.
I thought is would be helpful to dip into the copywriting pool of knowledge and learn from the [...]

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Target Customer Website Content

July 24, 2009

There are a variety of sources of web traffic, you can achieve, such as effective search engine optimization or targeted backlinks. It is not prudent to rely solely on search engines for your traffic. You should diversify your tactics to create a well-rounded game plan driving traffic to your site.
You can almost do what you [...]

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Testing Marketing Campaigns

June 17, 2009

No matter what industry you’re in, if you are not measuring your marketing efforts, chances are you will be missing out not only on sales, but the opportunity to expand your business. There are several different ways to determine your marketing ROI, particularly for online marketing. Let’s take a look at how you can start [...]

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Generating Sales Leads With Facebook

June 16, 2009

Online marketing has opened up an entire new world for companies, giving them instant access to targeted consumers that are ready, willing and able to buy. However, it’s not as easy as it sounds and far too many companies fall prey to common pitfalls that frustrate their marketing efforts. If you are interested in utilizing [...]

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How to Ensure Your Email Marketing Campaign is Successful

June 2, 2009

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Email marketing, when used properly, is a very powerful tool for businesses. Despite the fact that it has been abused by spammers, with the right techniques and the right approach, it can have a dramatic impact on sales.
Let’s take a look at what you need to know to make sure that your next [...]

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