As I scroll through Google Analytics I am amazed at what consumers tell me about my business. What amazes me even more are those of you who don’t listen like this. Long ago I was a counterintelligence case officer, which taught me a lot about marketing and sales.
Without taking the analogy too far let me [...]

There have been, and may continue to be a lot of financial markets fireworks. With all of the commentary and punditry attempting to make sense of this complex spaghetti of acronyms (i.e., ARM, FDIC, MBS, CDO, CDS, TARP) and players (i.e., IndyMac, Lehman, Treasury, Fed, G7) there has been one underlying theme to it all–crisis [...]

The Internet is quickly becoming the de facto authoritative source of record. It is your resume, your reputation, your credibility, and your performance. If you are interested in future success you had better own your namespace. That begins with personal branding and I am going to show you how to get a solid foundation with [...]

The recent Federal Economic Stimulus package and now the more permanent Housing and Economic Recovery Act of 2008 is opening a whole spectrum of new people you can help. These programs are not simple for consumers to understand, but therein lies the opportunity. Put on your mortgage adviser hat and get to educating. [...]

Jeff Turner, a willing and able advocate of social media’s impact on sales production and the real estate business, brings it back into focus with his capstone quote at Inman’s Bloggers Connect conference–”You Engaging Others” or YEO.
There has been a ton of excitement and hyperbole around leveraging social media to bring floods of customers. Meanwhile, [...]

Whether you are talking about a MLM network, a social network, or an online community success depends on the same question: Are you giving people a reason to join your network? Give Value FirstThe question is simple, but few networkers and community builders make it their core objective. That is why many fail.Successful network or [...]

Customers in the research phase of any type of purchase are venerable, and they know it. This is why the person that helps and adds value during that time build a powerful loyalty. Real Estate Brokers are famous for this technique. They help people buy their dream home, which is always scary. During those hours [...]

I don’t think anyone disputes that we are now in a different mortgage market. The economy is shaky, buyers are nervous, and many prospects are not qualified for a variety of reasons. This makes effectively qualifying and nurturing leads more important than ever.
The Everyone Qualifies Market is Gone
During the real estate and mortgage refinance boom [...]

Often we feel like we have to be the expert to become successful and add value to clients. What if I told you that you could make a lot of money listening? The best do it everyday.Listening for ValueIf you want to be successful in marketing or sales you should be committed to a lifelong [...]

At no point in marketing history has it been so easy to own your market. If you have a product, service, or personal interest to offer and want to be the Internet leader in this space the path to success is relatively straight-forward. The strategy is really as simple as: If you want to be [...]