From the category archives:

Email Marketing

Snag Customers By Letting Prospects Go

November 13, 2009

Let me start by saying that if you are trying to land big accounts there is no one better to listen to than Jill Konrath.
Jill Konrath, Author of Selling to Big Companies
I recently reread Selling to Big Companies (affiliate link) and I am amazed at the contrast between Ms. Konrath and the average sales [...]

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How to Ensure Your Email Marketing Campaign is Successful

June 2, 2009

Image via Wikipedia

Email marketing, when used properly, is a very powerful tool for businesses. Despite the fact that it has been abused by spammers, with the right techniques and the right approach, it can have a dramatic impact on sales.
Let’s take a look at what you need to know to make sure that your next [...]

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