Harvey Mackay reminds us that the best education comes from adversity. He cites many notable people who have pushed through grand adversity to reach notability and significant achievement. One of my favorite historical figures and notable repeat early failure, Abraham Lincoln, gives us the secret to creating big things from adversity:
“My great concern is not whether you have failed but whether you are content with your failure.”
Our news feeds and blogs are full of adversity for the mortgage industry: grand implosions, significant bailouts, and massive lay-offs. However, the good news for the initiated out there is that this is the time for Big Things!
Here is my short list of things I think will change (read: opportunities):
- Consumers will want/take more control over their mortgage transaction
- In taking control, consumers will seek out information
- This consumer behavior, seeking trusted information, will create a market for the content created lead
- Lenders will stop buying leads generated with outrageous expectations
- Lenders will demand more transparency from lead generation
- More lenders will invest in Internet originations as a business model
- Internet lead generation will get more creative
- Lead generation that diversify their ad revenues across both sides of the bank balance sheet and multiple industries will increase market share
- Lenders will learn to build trust and credibility on the Web (I will write more about this soon)
- Lead generation will learn how to get hyper-local
- Lead management will enable lead generation to distribute hyper-locally
- Lead management will enable lead nurturing and improved online customer experience
- If we, as an industry don’t move quickly, Legislators, Regulators, and Class Action Lawyers will step in and go too far
There are many more and most I can’t even conceive from my perspective. These are interesting times–Big Things will come from this doom and gloom!
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