There is a fray a foot on Lead Critic!
One of Lead Critic’s guest authors unearthed a messy little co-registration on steroids mortgage lead generation application.
Is this a good or bad practice? Do you have an opinion or thoughts? Lead providers, lenders, lead buyers, lead sellers, affiliates, consumers–weigh on "Penalty for Unnecessary Roughness" at leadcritic.com.
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Cross promotions are nothing new. People have been doing it since the days of old and it has been a very lucrative avenue for many companies.
I think you’ll see many of these companies sink…consumers are not stupid and can see through most of these cheap tricks. The online market is changing and you’ll see a lot more interactive purchasing in the future, which will require a live person responding to each message directly through a website. This will reduce a lot of the cat and mouse games played by these guys.
A lot of companies have made a lot of money out of these kinds of practices and this includes the brokers buying the leads!
I think that lead generation will have to adapt as consumers become increasingly sophisticated in terms of their online behaviour.
It is important that lead generation companies lead the charge to introduce best practices and come up with new intiatives and ways of collecting consumer information.
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