Best Metric(s) to Evaluate Lead Generation Performance?

This is a community question. What is or are the best metric(s) to evaluate the performance and success of your lead generation channels?

Thoughts?

Is it contact rate, application rate, closing rate, cost per funded loan, other?

Is there such a thing as the life-time value of a lead?

Related posts:

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  2. More and Cheaper May Be Less
  3. Is CRM Killing Your Lead Generation and Lead Buys?
  4. Lead Quality Doesn’t Matter
About Bill Rice

Writer, Speaker, Social Selling, Lead Generation

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