This is a community question. What is or are the best metric(s) to evaluate the performance and success of your lead generation channels?
Thoughts?
Is it contact rate, application rate, closing rate, cost per funded loan, other?
Is there such a thing as the life-time value of a lead?
Did you enjoy this post?
Join my weekly newsletter for exclusive content or connect with me directly: On Twitter (@billrice) or on Linkedin.
Want more information about Kaleidico's lead management software or services visit www.kaleidico.com.
Comments on this entry are closed.