Audience Development on Twitter

Pat Kitano (@pkitano) connected our discussion on social media ROI to his “How the Social Media Converges with Mass Media
10 Steps to Attract Twitterers You Want in Your Network” post yesterday.

This creates the foundation for a much broader concept. Obviously, if you want to maximize your value from any marketing or sales strategy you need to target the right audience.

So, here is my question to you…

What are the most effective “audience development” tools, techniques, and strategies for Twitter?

If you prefer you can follow and answer on Twitter (@billrice) or FriendFeed.

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Tagged as: audience development, social marketing, Social Media, social selling, twitter