http://bettercloser.com/5-tips-for-sales-improvement-this-week/ Smarter Marketing, Social Selling Tue, 16 Mar 2010 16:26:46 -0400 http://wordpress.org/?v=2.8.6 hourly 1 http://bettercloser.com/5-tips-for-sales-improvement-this-week/comment-page-1/#comment-1834 Erik Bower Wed, 03 Feb 2010 10:34:31 +0000 http://bettercloser.com/?p=568#comment-1834 Marketing needs to help sales nurture leads. Realistically, only your top performers are going to keep leads warm. The rest are scrambling to make quota and probably won't be around for the qualified but not ready leads that will reanimate in 12 months time when budget comes online. It also doesn't have to just create buying pressure, it can just reinforce your brand in the person's mind over time especially if you are sending useful content and not spamming them with awareness messaging. Marketing needs to help sales nurture leads. Realistically, only your top performers are going to keep leads warm. The rest are scrambling to make quota and probably won't be around for the qualified but not ready leads that will reanimate in 12 months time when budget comes online. It also doesn't have to just create buying pressure, it can just reinforce your brand in the person's mind over time especially if you are sending useful content and not spamming them with awareness messaging.

]]> http://bettercloser.com/5-tips-for-sales-improvement-this-week/comment-page-1/#comment-1818 Erik Bower Wed, 03 Feb 2010 09:34:31 +0000 http://bettercloser.com/?p=568#comment-1818 Marketing needs to help sales nurture leads. Realistically, only your top performers are going to keep leads warm. The rest are scrambling to make quota and probably won't be around for the qualified but not ready leads that will reanimate in 12 months time when budget comes online. It also doesn't have to just create buying pressure, it can just reinforce your brand in the person's mind over time especially if you are sending useful content and not spamming them with awareness messaging. Marketing needs to help sales nurture leads. Realistically, only your top performers are going to keep leads warm. The rest are scrambling to make quota and probably won't be around for the qualified but not ready leads that will reanimate in 12 months time when budget comes online. It also doesn't have to just create buying pressure, it can just reinforce your brand in the person's mind over time especially if you are sending useful content and not spamming them with awareness messaging.

]]>