What a great time to be in sales!

I know you probably just wrote of the credibility of the rest of this post, but stick with me for a few more lines.

We always talk about sales being about relationships. However, in the last few years as the tech sector was bubbling up with Web 2.0 and the mortgage and real estate industry was massively inflating with exotic mortgages and runaway housing prices, selling was a commodity.

Any monkey with a phone could hawk servers, SaaS, mortgages, or homes. Credit was plentiful and Alan Greenspan assured us there was no such thing as a bubble only increased worker productivity. That meant that people would buy anything, at any price–making you (sales) irrelevant.

You certainly weren’t building a relationship. There was nothing to talk about.

Flash forward, the economy is tightening and so is credit. Businesses and consumers are looking for solutions. Sales begins to rise from the ashes as problem solvers. The emerging market is again looking to relationships for good counsel and valuable guidance to navigate a tough economy.

So, stop moping about your sales forecast and take advantage of this opportunity. Check in on past clients and prospects. Ask how they are doing–see if you can help.

A sale call has never been easier and you and prospects have never had more to talk about.