Whether you are talking about a MLM network, a social network, or an online community success depends on the same question: Are you giving people a reason to join your network?

Give Value First

The question is simple, but few networkers and community builders make it their core objective. That is why many fail.

Successful network or community building is dependent on joining, participating, and promoting. These activities imply that people are devoting time and resources to your network. This only happens effectively and sustainably if your network quickly returns personal value to your members.

Teach Success

The best way to return immediate value in any community is to teach success. You are appealing as a network and connector because you have already achieved some level of success. Teaching the formula for success will show your prospective members that you value them.

Reduce your teaching to simple, easy to understand, bite-size morsels of knowledge. Remember most members are less experienced in your area of expertise. They expect you to add value by giving them the most direct path to success. Which means simplifying the complex.

Give Actionable Examples

Achieving results fast is the secret to stimulating the growth and promotion of your network. Design action-oriented examples that attack typical low hanging opportunities, common mistakes, or guaranteed big wins.

These early wins will motivate your members to learn more, understand deeper, and participate. It also turns on the referral machine. Pride in their early successes and immediate results will drive them to show others.

Motivate Action

You can share benefits and teach brilliant pearls of knowledge, but without action there will be disappointment. Motivating your network to action is an individual sport.

Don’t simply cheer the group or the network as a whole, but try to touch and motivate individuals. Ask individual members about their specific goals, objectives, and results. Then motivate and keep them accountable. Often creating a super community member is as simple as motivating that person to meet their own goals.