Time to Get Social with Your Clients
Posted by Bill Rice on 03/27/08 in featured, lead generation, marketing, mortgage, real estate
Social Media, Community, and Conversational Marketing is all the talk in tech circles. It is not just a geek topic. It should be effecting your mortgage business. Stop sending out handwritten fake personal notes and mindless email blasts to your clients.
Get personal, get real, and get social.
Chris Brogan, a social media mogul (wouldn’t you say Chris?–I know you are reading this), has given you the social blueprint:
- Find your style/voice and your goal
- Build your storefront (blog)
- Fund it with the right ad partners
- Add value (ideas)
- Make your About and Contact say “Call Me!”
- Promote it
- Build a community
A sense of motion, enthusiasm, and interaction is powerful in getting your current prospects and past clients to engage with you to solve their problems. Homeowners and borrowers are as nervous as you are about the market. They want to talk to someone that they think is sharp and real.
Here are some great models:
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Chris Brogan... | Mar 28, 2008 | Reply
How do you know I’m reading this, Bill? Because I’m an ego surfing type guy? : )
I don’t know about the word mogul because I don’t make money off my media directly, but hey, if it makes you smile. : )
Bill Rice | Mar 28, 2008 | Reply
Absolutely! And, that doesn’t make you a bad guy
Thanks for stopping by!
You were my test of a new social technique to get smart people to notice your work–name dropping!
Jason Calacanis gave me the idea–next target
Tony Gallegos | Mar 31, 2008 | Reply
Bill Rice - Great post (even if you did not mention me…thanks though)filled with great information and loved the Chris Brogan link.
Bill Rice | Mar 31, 2008 | Reply
Glad you liked it! Did you not read the whole post? Of course I mentioned you.
Tony Gallegos | Apr 1, 2008 | Reply
Bill - I mistakenly typed “not.” Guess I should learn to slow down and not multi-task!
Again, glad I found your blog site!
Rhonda Porter | Apr 2, 2008 | Reply
Wow, I’m honored to be included on your list, Bill. Thanks so much!
You know, I’ve bypassed the ad parters so far…what is the purpose (I guess revenue?)