My new favorite mortgage podcast is ZipSearch Radio! They start just a few weeks ago and have already put together several top notch shows on the mortgage market, mortgage leads, and now mortgage lead management.

Although they feature one of Kaleidico’s (my company) competitors during the show I encourage you to listen. Key points to listen for in the ZipSearch lead management podcast:

• Mortgage lead success is connected to the management of lead distribution, salesforce, and follow-up
• Lead management can help you optimize lead buying, lead distribution, and sales processes
• Brief conversation on the debate between push and pull distribution, the debate between accumulating aging inventory (leads) or just-in-time manufacturing (sales)

Top line (that’s right REVENUE!) point seems to be that even to most simplistic lead management process and system will begin to improve and scale your sales success. The question then becomes what system can help you get the maximum results with the least complexity and maintenance.