Are you one of those loan officers that have sworn off buying Internet leads because you have to compete with other lenders for the borrowers attention and business?
Well, now may be the time to reassess that position. An interesting lead market analysis by Lead Critic shows that while searches for "mortgage quotes" (i.e., borrowers) continues to be consistent and steady the search volume for "mortgage leads" (i.e., lenders and competitors for Internet leads) is rapidly descending.
The good news: far less competition on each lead you buy
The bad news: as Internet leads become increasingly exclusive they will have to get more expensive
