Looking for Exclusive Internet Leads?
Posted by Bill Rice on 01/14/08 in lead generation, lead management, mortgage, real estate
Are you one of those loan officers that have sworn off buying Internet leads because you have to compete with other lenders for the borrowers attention and business?
Well, now may be the time to reassess that position. An interesting lead market analysis by Lead Critic shows that while searches for "mortgage quotes" (i.e., borrowers) continues to be consistent and steady the search volume for "mortgage leads" (i.e., lenders and competitors for Internet leads) is rapidly descending.
The good news: far less competition on each lead you buy
The bad news: as Internet leads become increasingly exclusive they will have to get more expensive
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David Schneider | Jan 14, 2008 | Reply
LeadCritic’s article brought to the forefront what we’ve been dealing with for months… a changing marketplace that has required a number of strategic shifts and optimizations. He really put his finger on the pulse of the marketplace with that article.
David
…..
David Schneider
Founder/CEO
800.949.2919, ext. 107
http://www.ZipSearch.com
Justin Rees | Jan 14, 2008 | Reply
I am head of marketing for LeadPoint UK. Interestingly, in the UK most mortgage lead generators operate an exclusive marketplace. We are in fact thinking of moving more in line with the US style model and switching to a shared lead marketplace as in reality there is no such thing as an exclusive lead as more often consumers are filling in forms on multiple websites to get mortgage and loan advice. As a lead generator you can only guarantee exclusivity in your own marketplace and you can’t control what other lead generation companies are doing. There is an interesting post on our blog about this subject http://leadpointuk.wordpress.com .
Arthur Connolly | Jan 15, 2008 | Reply
Very perceptive post. In the past month of so I have amplified my online lead gen efforts and have had a remarkable close rate. During one of my online searches I discovered pay-for-performance deal generation, which has been a very cost effective tool for me.
One site in which this option is offered and I am a memberis Salesconx, a new online marketplace and professional network that, among other options, lets you determine how much you will pay only if you close a deal from a particular lead. (for example, for a $1000 deal you can say you will pay $100). You determine how much of it you want to fork over if you close, or you can also simply post how much you would pay for particular leads. Has any one else had experience with this site?