Sorry I have been on a brief hiatus, but we are working on some very exciting stuff at Kaleidico and it has absorbed my undivided attention. I am wrapping most of those projects up and will be back to my regular schedule. However, I thought a couple of recent events warranted a quick post.

As most of you know Kaleidico hosts an increasingly important tool for both lead buyers (brokers, lenders, and banks) and lead providers (lead exchanges and lead generators)–Lead Marketwatch. This simple widget is the only live performance metric on Internet leads in the market. Lead buyers use it actively in their lead buying decisions, other websites have picked up the Lead Marketwatch widget through Google Gadget syndication, lead providers are given free links in the widget, and some even actively market their performance rankings.

Needless to say, for that reason, we take that responsibility VERY seriously!

This weekend and throughout the week we detected a lead provider attempting to collude with one of our clients to manipulate the application rate for their leads. Upon detection their results were immediately suppressed.

Here is the warning: If you are willing to compromise your integrity in the marketplace we will not allow you to leverage the Lead Marketwatch in that scam. If you are a lead provider your data will be indefinitely suppressed in Lead Marketwatch with no appeal. If you are a lender you will be terminated from the lead management network as a violation of our terms of service.

I hope everyone is enjoying Lead Marketwatch and can be confident in its objectivity, credibility, and integrity!

P.S., If the scammers are reading…our rock-star developers have written a detection module that will automatically catch that scam and a couple more we thought of so suppress is automatic if detected.

Tags: lead marketwatch, leadmarketwatch, internet leads, lead generation, lead management