There seems to be an outbreak of consumer-first marketing.

First, there was LendingTree focused on improving the consumers experience. And now you have Quicken Loans opening an entire library of consumer education resources–Home Loan U.

Not sure they are truly advocating the consumer? Did Bob Walters, of Quicken Loans, just say refinancing may not be your best option?

“With so many ARMs adjusting higher in the near future, a lot of folks are confused and worried about what to do. Their first impulse may be to immediately refinance but, in some cases, that might not be the best option,” said Bob Walters, chief economist for Quicken Loans. “There are several factors to consider when an ARM resets, such as the new interest rate and how long they plan to stay in their home.”

Yes, he did! Refreshing and I can guarantee you profitable.

Tags: quicken loans, consumer, mortgage, refinance, ARMs, interest rates, ARM resets, bob walters