Is CRM Killing Your Lead Generation and Lead Buys?
Posted by Bill Rice on 07/18/06 in lead management
Is CRM killing your lead generation and lead buys? Mitsu Fisher seems to think so on the Inside Sales Professional Blog.
There is a significant distinction in the sales process and interaction between a prospective customer and a customer. It is a distinction that often lowers a sales person’s probability of acquiring a new customer.
Here is a good overview and graphical depiction of the difference and boundaries between CRM and Customer Acquisition Management (CAM).
tag this
Post a Comment