10 Principles for B2B Sales

by Bill Rice on March 1, 2010

I’m continually amazed at how many B2B sales folks are not yet making social media a serious part of their sales process. Half of those people are apprehensive about trying something new and the other half believe it will be a big waste of time.

My hope is that following these 10 simple principles will get you over both of these hurdles. I can assure you that you will need to incorporate social media and networking into your sales process to stay competitive. Why not start now?

10 Principles for B2B Social Selling
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Are you already using social media in your B2B sales process? Leave a comment on what is and isn’t working for you?

I’m looking for specific frustrations in using social media in your sales process to address in future blog posts…can you help me, help you?

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Tagged as: b2b sales, Sales process, Social Media

  • Excellent post. I've written a little bit on this subject myself using social media for business. However, I think one thing to remember is just to get involved. Like you've mentioned already, this is a community thing with multiple people's opinions, which creates richness and gives back to everyone. And following from that one of the key goals should be to enjoy the connection with your greater community... benefiting from their knowledge and interaction, and also giving back.
  • SkipAnderson
    "Lacking a purpose and clear objectives WILL be a waste of time..." Yes, I agree Bill. There are many opportunities in the social media sphere for B2B businesses, but sometimes they aren't apparent when a company first dips their toe in the social media waters, but over time, more clarity can develop. Of course, a company can save a great deal of time and energy by hiring an expert in the field to lead the way and provide the purpose and clear objectives for the company, and the strategy to meet those objectives.
  • Skip,

    I totally agree. So many companies and sales teams spend so much time in frustration and confusion trying to gain traction. It's social, but it's different.
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